Cinch

Cinch came out of the rodeo arena. When Denver's Miller International launched the brand in 1996, the idea was simple: build jeans and shirts that could stand up to the grit and dust of competition and still look sharp when the go-round was over. Thirty years on, Cinch still outfits rodeo athletes, from high school and college rodeo on up.

The fits are why we carry it. White Label gives you a relaxed seat and a straight leg that stacks right over your boots; Silver Label sits a little lower with a slimmer thigh. Pair either one with a Cinch snap or button-down and you're set for the ranch, the arena or Saturday night.

Nigro's has been fitting Kansas City cowboys, cowgirls and their kids in good western denim since 1973, and Cinch has earned its place on our wall for the whole family.