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Wrangler

Western jean since 1947 · Greensboro, North Carolina

Wrangler

Wrangler

The jean designed with rodeo cowboys in 1947, and the only one the PRCA endorses.

Signature 13MWZ Cowboy Cut, the ProRodeo competition jean
Cut Felled outseams, seven belt loops, leg sized over a boot
Designed by Rodeo tailor Bernard Rodeo Ben Lichtenstein
Endorsed By the PRCA since 1974

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250 products

Gem Dandy Girls Red 7305322-600 - view 1
Gem Dandy Womens White 7909390-100 - view 1
Gem Dandy Womens Red 7909390-600 - view 1
Wrangler Women's Bespoke Flare Jean, Medium Wash – front
Wrangler Women's Bespoke High Rise Bootcut Jean, Denim – front
Wrangler Women's Bespoke High Rise Flare Jean, Denim – front
Wrangler Women's Distressed Concho Belt, Brown – front
Wrangler Women's Distressed Concho Belt, Black – front
Wrangler Boys' Ostrich Print Belt, Tan – front
Wrangler Girls' Ostrich Print Belt, Pink – front
Wrangler Girls' Embossed Studded Belt, Brown – front
Wrangler Boys' Retro Long Sleeve Snap Shirt, Brown – front
Wrangler Boys' 20X Long Sleeve Shirt, Cream Dash Print – front
Wrangler Boys' Retro Long Sleeve Snap Shirt, Brown Plaid – front
Wrangler Boys Logo Long Sleeve Snap Shirt, Blue Aztec Stripe – front
Wrangler Boys Vintage Inspired Brushpopper Long Sleeve Snap Shirt, Blue Multi Stripe – front
Wrangler Boys Short Sleeve Graphic T-Shirt, Brown – front
Wrangler Girls Bootcut Jean, Light Wash – front
Wrangler Baby Boy Snap Bodysuit, Blue Plaid – front
112372810 HERO
Wrangler Men's George Strait Collection One Pocket Short Sleeve Shirt, Tan Stripe – front
Wrangler Men's George Strait Collection Two Pocket Short Sleeve Shirt, Light Blue Print – front
Wrangler ATG Men's Short Sleeve Western Performance Shirt, Turquoise – front
Wrangler ATG Men's Short Sleeve Clean Snap Shirt, White Diamond Print – front

Wrangler through the years

1904The Hudson brothers start the parent company in Greensboro
1947Rodeo Ben's western jean launches as the 11MWZ
1952The jean is renamed the 13MWZ Cowboy Cut
1974The PRCA endorses Wrangler, the only western brand it has

About Wrangler


Wrangler hired Philadelphia rodeo tailor Bernard Lichtenstein, known as Rodeo Ben, to build a jean for working cowboys. He prototyped it with rodeo riders, and it launched in 1947.

Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Wrangler is the jean people buy by the number. They walk in, say 13MWZ and their size, and walk out. We keep the sizes deep for exactly that reason.
Nigro's Western Store · Shawnee, Kansas