
Western jean since 1947 · Greensboro, North Carolina
Wrangler
The jean designed with rodeo cowboys in 1947, and the only one the PRCA endorses.
Signature
13MWZ Cowboy Cut, the ProRodeo competition jean
Cut
Felled outseams, seven belt loops, leg sized over a boot
Designed by
Rodeo tailor Bernard Rodeo Ben Lichtenstein
Endorsed
By the PRCA since 1974
Wrangler Girls' Embossed Studded Belt (Red)
Sale price$37.00
Wrangler Women's Distressed Concho Belt (White)
Sale price$71.00
Wrangler Women's Distressed Concho Belt (Red)
Sale price$71.00
Wrangler® Women's Bespoke Flare Jean - Medium Wash
Sale price$69.99
Wrangler® Women's Bespoke Bootcut Jean - High Rise - 112371947
Sale price$64.99
Wrangler® Women's Bespoke Flare Jean - High Rise - 112371950
Sale price$69.99
Wrangler Women's Distressed Concho Belt (Brown)
Sale price$71.00
Wrangler Women's Distressed Concho Belt (Black)
Sale price$71.00
Wrangler Boys' Ostrich Print Belt (Tan)
Sale price$35.00
Wrangler Girls' Ostrich Print Belt (Pink)
Sale price$32.00
Wrangler Girls' Embossed Studded Belt (Brown)
Sale price$37.00
Wrangler Retro® Boys Long Sleeve Snap Shirt - Brown
Sale price$32.99
Wrangler® 20X® Boys Long Sleeve Shirt - Cream Dash Print
Sale price$39.99
Wrangler Retro® Boys Long Sleeve Snap Shirt - Brown Plaid
Sale price$32.99
Wrangler® Boys Logo Long Sleeve Snap Shirt - Blue Aztec Stripe
Sale price$39.99
Wrangler® Boys Short Sleeve Graphic T-Shirt - Brown
Sale price$19.99
Wrangler® Girls Bootcut Jean - Light Wash
Sale price$39.99
Wrangler® Baby Boy Snap Bodysuit - Blue Plaid
Sale price$21.99
Wrangler® Boys Short Sleeve Graphic T-Shirt - Tan
Sale price$14.99
Wrangler® ATG Men's Short Sleeve Western Performance Shirt - Turquoise
Sale priceFrom $49.99
Wrangler® ATG Men's Short Sleeve Clean Snap Shirt - White Diamond Print
Sale priceFrom $47.99
Wrangler through the years
1904The Hudson brothers start the parent company in Greensboro
1947Rodeo Ben's western jean launches as the 11MWZ
1952The jean is renamed the 13MWZ Cowboy Cut
1974The PRCA endorses Wrangler, the only western brand it has
About Wrangler
Wrangler hired Philadelphia rodeo tailor Bernard Lichtenstein, known as Rodeo Ben, to build a jean for working cowboys. He prototyped it with rodeo riders, and it launched in 1947.
Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Wrangler is the jean people buy by the number. They walk in, say 13MWZ and their size, and walk out. We keep the sizes deep for exactly that reason.












































