Cruel Denim

Cruel has been dressing western women since 1998, when the Miller International family behind Cinch set out to make denim with a woman's fit and a little attitude. Long known as Cruel Girl and now as Cruel Denim, the brand still lives by the same idea: western by heritage, fashion by intention.

You see it in the details. The Mila trouser pairs a slim stretch fit with a wide trouser leg and stitched back pockets, and the blouses, vests, overalls and satin wild rags are made to mix with the jeans you already love. There's a girls' line too, so she can match mom at the rodeo.

Nigro's has outfitted Kansas City families since 1973, and Cruel is one of our go-to brands for women who want their western wear to look as good in town as it does in the barn.