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Est. 1853 · San Francisco, California

Levi's

Levi's

The original blue jean, born in San Francisco in 1873

Founded 1853, San Francisco
First blue jeans 1873, riveted work pants patented with Jacob Davis
Trademark The Two Horse patch, since 1886
Signature The Red Tab, since 1936

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11 products

Levi's through the years

1853Levi Strauss opens a dry goods business in Gold Rush San Francisco
1873Levi Strauss & Co. and Jacob Davis patent riveted work pants, the first blue jeans
1886The Two Horse trademark shows off the jeans' strength
1936The Red Tab is added to the back pocket
2023The 501® jean turns 150

About Levi's


Levi Strauss came to San Francisco during the Gold Rush and opened a dry goods business in 1853, supplying general stores across the American West. In 1873 his company and a tailor named Jacob Davis patented a way to reinforce work pants with metal rivets, and the blue jean was born.

More than 150 years on, the 501® is still the original, and Levi's still makes the cuts a westerner wants: the 505® regular fit, the 517® and 527™ bootcuts that sit right over a boot, and the Trucker jacket that has become a denim classic.

At Nigro's we carry Levi's because some things do not need reinventing. Come see us in Shawnee and we will help you find the fit, the wash and the length that work with your boots.