Est. 2014 · Texas
Sendero Provisions Co.
Trail-worthy hats, tees and western wear from Waco, Texas
Founded
2014
Home base
Waco, Texas
The name
Sendero is Spanish for trail
Motto
West of Ordinary
Shop Sendero Provisions Co.
Sendero Provisions Co. Men's Point Bar Boardshort - El Mojave
Sale price$69.00
Sendero Provisions Co. Men's Padre Shirt - Malibu Cowboy - Cream
Sale price$75.00
Sendero Provisions Co. Men's Cody Western Short Sleeve Shirt - Oat
Sale price$99.00
Sendero Provisions Co. Men's Coyote T-Shirt - Vintage White
Sale price$35.00
Sendero Provisions Co. Men's Out Yonder T-Shirt - Vintage White
Sale price$35.00
Sendero Provisions Co. Women's Dakota Blouse - Faded Sage
Sale price$119.00
Sendero Provisions Co. Women's Cheyenne Western Blouse - Crimson
Sale price$75.00
Sendero Provisions Co. Men's Ranch Hand Vintage T-Shirt - Black
Sale price$37.00
Sendero Provisions Co. Men's Dusty Trails Sweatshirt - Cream
Sale price$59.00
Sendero Provisions Co. Men's Cowboy Killers T-Shirt - Vintage White
Sale price$35.00
Sendero Provisions Co. Men's Buckaroo Blues T-Shirt - Vintage White
Sale price$35.00
Sendero Provisions Co. Women's Romy Slip Dress - Black
Sale price$129.00
Sendero Provisions Co. Diver Jacket - Blue
Sale price$159.00
Sendero Provisions Co. Ranch Supplies Hat - Green
Sale price$32.00
Sendero Provisions Co. Howdy Hat - Gray
Sale price$35.00
Sendero Provisions Co. Ranch Hand Hat - Cream/Brown
Sale price$32.00
Best sellers in Sendero Provisions Co.
Sendero Provisions Co. through the years
2014Sendero's first hat is made, inspired by Big Bend country
2018A rebrand, with founder Hunter Harlow at the helm
2023The women's collection launches
2024Sendero's first store opens at Hotel Herringbone in downtown Waco
2026Sendero's first-ever summer collection
Sendero Provisions Co. in the wild
Deer Fishers, Desperado, Romy, Pick Your Poison and Cowboy Pro Shop, all styles we carry at Nigro's.
About Sendero Provisions Co.
Sendero is Spanish for trail, and Sendero Provisions Co. has been following one since 2014, when it made its first hat, inspired by the views of Big Bend country in West Texas. What started with caps has grown into a full line of graphic tees, pearl snaps, boardshorts, dresses and blouses, all with a sense of humor and a love of the outdoors.
Based in Waco and led by founder Hunter Harlow, the brand is built on good stories: feed mills, cassette tapes, cicadas, rattlesnakes and the characters you meet along the way. Its motto says it plainly: West of Ordinary.
We carry Sendero at Nigro's because it brings a little fun to the western wall, from the caps and graphic tees to the pearl snaps, dresses and blouses.
Based in Waco and led by founder Hunter Harlow, the brand is built on good stories: feed mills, cassette tapes, cicadas, rattlesnakes and the characters you meet along the way. Its motto says it plainly: West of Ordinary.
We carry Sendero at Nigro's because it brings a little fun to the western wall, from the caps and graphic tees to the pearl snaps, dresses and blouses.
We like telling cool stories and finding people who share our same mindset of being outside and being adventurous with a little bit of irreverence.