Troll Co.

Troll Co. started in the oil patch. The founders joked that at the end of a shift they looked like dirty trolls who live under a bridge — and they were proud of it. Dirty hands, clean money. That's the whole brand in four words.

The anvil in the logo isn't decoration. Troll Co. calls blue collar workers the anvil of society: the builders, craftsmen, makers and doers who take a hammering but never waver. The graphics follow from that — welders, wrenches, jobsites, excavation crews, and a running Support Blue Collar mark across the line.

We brought it in because our customers work for a living and wanted something with their trade on it that wasn't a giveaway shirt. The heavyweight and pigment-dyed tees have real hand to them, the fleece hoodies hold up, and the truckers are the kind people buy two of. Men's runs through 3XL, and the women's boxy cut actually fits.