Est. 2014 · Texas
Sendero Provisions Co.
Trail-worthy hats, tees and western wear from Waco, Texas
Founded
2014
Home base
Waco, Texas
The name
Sendero is Spanish for trail
Motto
West of Ordinary
Shop Sendero Provisions Co.
Sendero Provisions Co. Yippee Ki Yay Hat - Blue
Sale price$32.00
Sendero Provisions Co. Men's Pick Your Poison T-Shirt - Light Brown
Sale price$35.00
Sendero Provisions Co. S Bar PC Hat - Black
Sale price$32.00
Sendero Provisions Co. Men's Triple Threat T-Shirt - Laguna
Sale price$35.00
Sendero Provisions Co. American Buffalo Hat - Black
Sale price$35.00
Sendero Provisions Co. Retro Logo Hat - Cream/Navy
Sale price$32.00
Sendero Provisions Co. Shoulda Been A Cowboy Hat - Cream
Sale price$32.00
Sendero Provisions Co. Shoulda Been A Cowboy Hat - Blue
Sale price$32.00
Sendero Provisions Co. Women's La Dahlia Dress - Silky Viscose - Black
Sale price$169.00
Sendero Provisions Co. Women's Elena Skirt - Pollinator - Cream
Sale price$119.00
Sendero Provisions Co. Corn Ranchin' Hat - Red
Sale price$35.00
Sendero Provisions Co. Grab Life Hat - Black
Sale price$32.00
Sendero Provisions Co. Howdy Hat - Navy
Sale price$35.00
Sendero Provisions Co. Women's Lillie Fringe Collar - Black
Sale price$149.00
Sendero Provisions Co. Deer Fishers Hat - Navy
Sale price$32.00
Sendero Provisions Co. Women's Cimarron Cardigan - Corral - Cream
Sale price$199.00
Sendero Provisions Co. Women's Bariloche Fleece Pullover - Blue/Cream
Sale price$139.00
Sendero Provisions Co. Quitado Bolo Tie - Antique Brass
Sale price$25.00
Sendero Provisions Co. UFO Bolo Tie - Antique Bronze
Sale price$25.00
Sendero Provisions Co. Western Floral Bolo Tie - Antique Nickel
Sale price$25.00
Sendero Provisions Co. through the years
2014Sendero's first hat is made, inspired by Big Bend country
2018A rebrand, with founder Hunter Harlow at the helm
2023The women's collection launches
2024Sendero's first store opens at Hotel Herringbone in downtown Waco
2026Sendero's first-ever summer collection
Sendero Provisions Co. in the wild
Deer Fishers, Desperado, Romy, Pick Your Poison and Cowboy Pro Shop, all styles we carry at Nigro's.
About Sendero Provisions Co.
Sendero is Spanish for trail, and Sendero Provisions Co. has been following one since 2014, when it made its first hat, inspired by the views of Big Bend country in West Texas. What started with caps has grown into a full line of graphic tees, pearl snaps, boardshorts, dresses and blouses, all with a sense of humor and a love of the outdoors.
Based in Waco and led by founder Hunter Harlow, the brand is built on good stories: feed mills, cassette tapes, cicadas, rattlesnakes and the characters you meet along the way. Its motto says it plainly: West of Ordinary.
We carry Sendero at Nigro's because it brings a little fun to the western wall, from the caps and graphic tees to the pearl snaps, dresses and blouses.
Based in Waco and led by founder Hunter Harlow, the brand is built on good stories: feed mills, cassette tapes, cicadas, rattlesnakes and the characters you meet along the way. Its motto says it plainly: West of Ordinary.
We carry Sendero at Nigro's because it brings a little fun to the western wall, from the caps and graphic tees to the pearl snaps, dresses and blouses.
We like telling cool stories and finding people who share our same mindset of being outside and being adventurous with a little bit of irreverence.