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Wrangler

Western jean since 1947 · Greensboro, North Carolina

Wrangler

Wrangler

The jean designed with rodeo cowboys in 1947, and the only one the PRCA endorses.

Signature 13MWZ Cowboy Cut, the ProRodeo competition jean
Cut Felled outseams, seven belt loops, leg sized over a boot
Designed by Rodeo tailor Bernard Rodeo Ben Lichtenstein
Endorsed By the PRCA since 1974

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250 products

Wrangler Men's Cowboy Cut Original Fit jeans in prewashed indigo denim, shown with a classic antique wash finish.
Color 8 colors available
Wrangler Men's George Strait Cowboy Cut Slim Fit Heavyweight Stone Denim Jeans, front view showing classic denim texture and fit.
Wrangler Men's Cowboy Cut Slim Fit jeans in antique wash with shadow black color, shown on a model.
Color 7 colors available
Wrangler Men's Cowboy Cut Slim Fit jeans in antique wash, shown in stonewashed denim with classic fit and durable stitching.
Color 7 colors available
Wrangler Men's Cowboy Cut Slim Fit jeans in antique wash, showing classic denim with a slim fit and authentic cowboy style.
Color 7 colors available
Wrangler Men's Cowboy Cut Slim Fit jeans in antique wash with classic five-pocket design and contrast stitching.
Color 7 colors available
Wrangler Women's Bespoke Flare Jean in high-rise Madilyn style, denim jeans with a fitted waist and flared leg design.
Wrangler Women's Bespoke Bootcut Jean in high-rise Lacey style, showcasing classic denim with a flattering fit.
Wrangler Boys' Retro Slim Boot Jeans in Layton style, showcasing classic denim with a slim boot cut fit.
Wrangler Boys' George Strait Cowboy Cut Jeans in heavy stone denim, sizes 8-20, featuring classic denim with contrasting stitching.
Wrangler Boys' George Strait Cowboy Cut Jeans in heavy stone denim, size 1T-7, with classic fit and rugged style.
Baby Wrangler® diaper cover in soft fabric, designed as comfortable waterproof bottoms for infants.
Wrangler Rugged Wear Men's Denim Basic Shirt, Stonewash – front on model
Wrangler Men's Western Long Sleeve Snap Dobby Stripe Shirt, Tan – front on model
Color
Wrangler Men's Western Long Sleeve Snap Dobby Stripe Shirt, Blue – front on model
Color
Wrangler Men's Western Long Sleeve Snap Dobby Stripe Shirt, White – front on model
Color
Wrangler Men's Western Long Sleeve Snap Dobby Stripe Shirt, Black – front on model
Color
Wrangler Men's Painted Desert Long Sleeve Twill Shirt, White – front on model
Wrangler Men's Solid Broadcloth Snap Shirt, White – front on model
Color
Wrangler Men's Solid Broadcloth Snap Shirt, Black – front on model
Color
Wrangler Men's Painted Desert Long Sleeve Twill Shirt, Red – front on model
Wrangler Men's Painted Desert Long Sleeve Twill Shirt, Tan – front on model
Wrangler Men's Authentic Cowboy Cut Work Shirt, Antique Blue – lifestyle, front on model
Wrangler Men's Authentic Cowboy Cut Work Shirt in stonewash denim, featuring a classic button-up design and chest pockets.

Wrangler through the years

1904The Hudson brothers start the parent company in Greensboro
1947Rodeo Ben's western jean launches as the 11MWZ
1952The jean is renamed the 13MWZ Cowboy Cut
1974The PRCA endorses Wrangler, the only western brand it has

About Wrangler


Wrangler hired Philadelphia rodeo tailor Bernard Lichtenstein, known as Rodeo Ben, to build a jean for working cowboys. He prototyped it with rodeo riders, and it launched in 1947.

Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Wrangler is the jean people buy by the number. They walk in, say 13MWZ and their size, and walk out. We keep the sizes deep for exactly that reason.
Nigro's Western Store · Shawnee, Kansas