Western jean since 1947 · Greensboro, North Carolina
Wrangler
The jean designed with rodeo cowboys in 1947, and the only one the PRCA endorses.
Signature
13MWZ Cowboy Cut, the ProRodeo competition jean
Cut
Felled outseams, seven belt loops, leg sized over a boot
Designed by
Rodeo tailor Bernard Rodeo Ben Lichtenstein
Endorsed
By the PRCA since 1974
Wrangler® Men's Wrancher® Regular Fit Dress Jean - Black
Sale price$49.99
Girl's Wrangler Retro® Bootcut Jean (4-18) - Medium Blue
Sale price$39.99
Wrangler® Cowboy Cut® Original Fit Boys' 8-20 - Prewashed Indigo
Sale price$29.99
Wrangler® Cowboy Cut® Original Fit Boys' 1T-7 - Prewashed Indigo
Sale price$29.99
Wrangler Baby® Preschool Jean - Dark Blue
Sale price$29.99
Wrangler® Little Girl's Ruffle Leg Flare Jean - Lacey
Sale price$29.99
Men's Wrangler Retro® Relaxed Fit Bootcut Jean in Jh Wash
Sale price$69.99
Wrangler® Men's Cowboy Cut® Slim Fit - White
Sale price$49.99
Wrangler® Men's Cowboy Cut® Slim Fit Jeans - Prewashed Tan
Sale price$49.99
Wrangler® Men's Cowboy Cut® Slim Fit - Prewashed Indigo
Sale price$49.99
Wrangler through the years
1904The Hudson brothers start the parent company in Greensboro
1947Rodeo Ben's western jean launches as the 11MWZ
1952The jean is renamed the 13MWZ Cowboy Cut
1974The PRCA endorses Wrangler, the only western brand it has
About Wrangler
Wrangler hired Philadelphia rodeo tailor Bernard Lichtenstein, known as Rodeo Ben, to build a jean for working cowboys. He prototyped it with rodeo riders, and it launched in 1947.
Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Wrangler is the jean people buy by the number. They walk in, say 13MWZ and their size, and walk out. We keep the sizes deep for exactly that reason.