Western jean since 1947 · Greensboro, North Carolina
Wrangler
The jean designed with rodeo cowboys in 1947, and the only one the PRCA endorses.
Signature
13MWZ Cowboy Cut, the ProRodeo competition jean
Cut
Felled outseams, seven belt loops, leg sized over a boot
Designed by
Rodeo tailor Bernard Rodeo Ben Lichtenstein
Endorsed
By the PRCA since 1974
Wrangler® ATG Men's Short Sleeve Drover Utility Shirt - Light Blue
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Wrangler® Men's Long Sleeve Snap Shirt - Burgundy Check
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Wrangler® Men's Long Sleeve Snap Shirt - Red/Blue Plaid
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Wrangler® Men's Long Sleeve Snap Shirt - Brown Plaid
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Wrangler® Men's Long Sleeve Snap Shirt - Navy/Burgundy Plaid
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Wrangler® Men's Long Sleeve Snap Shirt - Black/White Plaid
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Wrangler® Men's Wrinkle Resist Long Sleeve Shirt - Classic Fit - Olive Plaid
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Wrangler® Men's Long Sleeve Snap Shirt - Burgundy Stripe
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Wrangler Retro® Men's Long Sleeve Snap Shirt - Tan Plaid
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Wrangler® Men's George Strait Collection Long Sleeve Shirt - Tan
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Wrangler® Men's Bucking Cancer Long Sleeve Shirt - Pink Plaid
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Wrangler® x Cody Johnson Men's Long Sleeve Shirt - Classic Fit - Blue Stripe
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Wrangler® Men's Unlined Denim Jacket - Stonewash
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Best sellers in Wrangler
Wrangler® ATG Men's Short Sleeve Drover Utility Shirt - Light Blue
$35.99
Wrangler® Men's George Strait Collection Quilted Quarter-Zip Pullover - Black
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Wrangler® Men's Sport Western Snap Shirt - Long Sleeve - Assorted - 75201AA
$29.99
Wrangler® Men's Long Sleeve Snap Shirt - Burgundy Check
$39.99
Wrangler through the years
1904The Hudson brothers start the parent company in Greensboro
1947Rodeo Ben's western jean launches as the 11MWZ
1952The jean is renamed the 13MWZ Cowboy Cut
1974The PRCA endorses Wrangler, the only western brand it has
About Wrangler
Wrangler hired Philadelphia rodeo tailor Bernard Lichtenstein, known as Rodeo Ben, to build a jean for working cowboys. He prototyped it with rodeo riders, and it launched in 1947.
Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Wrangler is the jean people buy by the number. They walk in, say 13MWZ and their size, and walk out. We keep the sizes deep for exactly that reason.