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Wrangler

Western jean since 1947 · Greensboro, North Carolina

Wrangler

Wrangler

The jean designed with rodeo cowboys in 1947, and the only one the PRCA endorses.

Signature 13MWZ Cowboy Cut, the ProRodeo competition jean
Cut Felled outseams, seven belt loops, leg sized over a boot
Designed by Rodeo tailor Bernard Rodeo Ben Lichtenstein
Endorsed By the PRCA since 1974

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250 products

Wrangler Mens Caviar 112367604 - view 1
Wrangler Rugged Wear Mens Denim Jacket RJK30VI - view 1
Wrangler Men's Shirt, Gray Check – front
Wrangler Men's Shirt - 112369399 Sale priceFrom $40.99
Wrangler Mens White/Blue Stripe 112379063 - view 1
Wrangler Mens Rustic 74256RT - view 1
Wrangler Mens Smoky Stripe 112381996 - view 1
Wrangler Women's Ultimate Riding Jean Willow Trouser Mid Rise, Denim – front
Wrangler Mens White 112345801 - view 1
Wrangler Womens Brown Stripe 112371901 - view 1
Wrangler Womens Rusty Red 112371716 - view 1
Wrangler Womens Olive 112371673 - view 1
Wrangler Womens Bright White 112375876 - view 1
Wrangler Womens Aubrielle 112379374 - view 1
Wrangler Womens White Print 112379527 - view 1
Wrangler Womens Riyah 112373390 - view 1
Woman wearing the Wrangler® Checotah® Bomber Jacket in Cream Slice, a cream and rust colorblock bomber jacket with geometric Checotah stripe, outdoors in a forest.
Man wearing the Wrangler Retro® Unlined Denim Jacket in Slate Blue, a stretch denim trucker jacket.
Man wearing the Wrangler® Cowboy Cut Flannel Lined Denim Jacket in Blue Indigo, a button-front denim trucker jacket.
Man wearing the Wrangler® Checotah® Bomber Jacket in Chocolate Torte, a brown and black colorblock bomber jacket with geometric Checotah stripe, leaning against a truck outdoors.
Wrangler Baby Girls Dress Cream Horse Print 112385530 - view 1
Wrangler Womens Black 112385449 - view 1
Wrangler Retro Women's Punchy Sweater Vest, Black – front
Wrangler Retro Women's Punchy Western Button Shirt, White – front
Wrangler Mens Grey 112385355 - view 1

Wrangler through the years

1904The Hudson brothers start the parent company in Greensboro
1947Rodeo Ben's western jean launches as the 11MWZ
1952The jean is renamed the 13MWZ Cowboy Cut
1974The PRCA endorses Wrangler, the only western brand it has

About Wrangler


Wrangler hired Philadelphia rodeo tailor Bernard Lichtenstein, known as Rodeo Ben, to build a jean for working cowboys. He prototyped it with rodeo riders, and it launched in 1947.

Renamed the 13MWZ in 1952, that jean has barely changed since: flat felled seams, a high rise, and a leg cut to sit over a boot. In 1974 the PRCA endorsed it, and it is still the jean you see behind the chutes.
Wrangler is the jean people buy by the number. They walk in, say 13MWZ and their size, and walk out. We keep the sizes deep for exactly that reason.
Nigro's Western Store · Shawnee, Kansas